The Voice of a New Generation in Coffee
At Yara, 35 young Latin Americans were recognized for their commitment to agriculture and their ability to inspire other producers. Among them was Camila, who proudly represented our farm and our coffee community. This recognition is not only personal, but a reflection of the collective effort to make coffee a tool for change, innovation, and sustainability.
More Than an Award – A Motivation to Keep Moving Forward
For us, the Yara Award is much more than a prize. It is a reminder of the journey we are building through coffee: one based on continuous learning, regeneration of the land, and the strength of the communities behind every cup. Camila received the recognition on behalf of our entire team, a group that dreams of contributing—grain by grain—to the future of coffee.
“This Yara recognition inspires us to continue walking a path where coffee is not only a crop but a symbol of resilience, sustainability, and hope for future generations. We know that this is just the beginning, and every bean we produce carries the vision of a new generation committed to change”
Our Commitment That Led to This Recognition
Water Care: Protecting Every Drop
Water is essential for coffee and for life itself. On our farm, we apply practices that reduce water usage during coffee processing, recycle where possible, and protect local water sources. By ensuring clean and efficient use of water, we not only safeguard the environment but also strengthen the resilience of our crops and communities.
Biodiversity Conservation: Living in Harmony With Nature
Coffee grows best when surrounded by life. That is why we preserve shade trees, maintain forest patches, and protect the natural ecosystems that coexist with our coffee plants. Biodiversity is not just beauty—it is resilience. Healthy ecosystems help control pests naturally, enrich soils, and create a balanced environment that benefits both coffee and wildlife.
Sustainable farming practices: building a regenarative future
Our work in coffee goes hand in hand with sustainability. From regenerative soil practices to reducing chemical dependency and investing in organic matter, we aim to restore fertility while protecting the planet. Sustainability for us also means valuing the people behind coffee, ensuring fair opportunities, and promoting knowledge-sharing that empowers our community.
Cofounder Quality Control
From the high valleys of Tucumán, Argentina, to the misty coffee highlands of Guatemala — Camila Jorrat’s journey is one of purpose, love, and relentless curiosity.
Born and raised in Tucumán, a region known for its rugged terrain and deep agricultural roots, Camila grew up surrounded by the aroma of fresh yerba mate and the stories of small-scale farmers. But it wasn’t until she packed her bags and traveled thousands of kilometers north to Guatemala that she found her true calling — and her heart’s true home.
In Guatemala, Camila fell not just for the landscapes, but for an entire universe: the coffee industry, its people, and the quiet revolution of regenerative agriculture. She became captivated by the actors behind each cup — the growers, pickers, mill operators, and exporters — whose hands and hearts shape every bean.
With a background in sustainable development and a self-taught obsession with sensory analysis, Camila immersed herself in the world of specialty coffee, learning from indigenous cooperatives, agroforestry pioneers, and passionate roasters across Huehuetenango, Acatenango, and Antigua.
Her love affair with coffee is grounded in two powerful pillars:
Regenerative practices — Camila believes coffee farming should heal the land, not deplete it. She advocates for agroecology, soil restoration, and biodiversity as non‑negotiable standards for the future.
Traceability and sustainability — For Camila, a cup of coffee without a transparent origin story is incomplete. She works tirelessly to connect consumers directly with the producers, ensuring ethical trade and full chain visibility.
“Coffee is not just a drink. It’s a relationship between land, labor, and love. When you know where it comes from, you taste the difference — not only in flavor, but in justice.” — Camila Jorrat
Camila now splits her time between Guatemala and international collaborations, writing about the people and practices that make coffee truly sustainable. Her voice is warm, unapologetically passionate, and deeply informed by the lessons of traveling from one Latin American countryside to another.
She is currently working on her first book, “From Tucumán to Tierra del Café: A Love Letter to Regenerative Coffee,” and consulting for smallholder farms on traceability systems.
When she’s not cupping or writing, you’ll find Camila hiking volcanic slopes, learning Mayan weaving techniques, or sharing a slow, black cup of Arara with fellow dreamers.